With time running down in the third period, I turned off the Wild-Flyers hockey game from St. Paul to watch the fourth quarter of the Bucks-Mavericks from Milwaukee. This is after being a subscriber to the NHL Center Ice pay-per-view package for the last three seasons.
February 12th, 2003



HOW TO SAVE
THE NATIONAL HOCKEY LEAGUE
SECTION ONE: INCREASING REVENUES THRU TELEVISION RATINGS AND ATTENDANCE.
A) TELEVISION
Hockey is very difficult to follow on television. Longtime fans can anticipate where the players are going and where the puck should be at any one time. When in the stands at the arena a fan watches the entire ice to see how a play is developing. On television the cameras, in an apparent attempt to show the