My buddy Reemer, who works for ESPN.com, and has just been put in charge of their ESPN Insider feature, has a question for folks who regularly stop by the leading sports site on the Web:
- If you are not an Insider, why not? Do we need to do a better job of showing you what Insider offers? Or, is there not enough that has compelled you to buy? What content or tools would be worth it to become an Insider?
- If you are an Insider, what do you like about it? What would you like to see more of?
Be sure to drop by and let him know what you think.
And while you're there, check out some of his other stuff regarding measuring ROI for traditional marketing vs. improving user experience, as well as facilitating online conversations.
POSTSCRIPT: Now that I've gotten a second Canadian reference for Flickr, it looks like I'll have to sign up. Gotta love that viral marketing.
Comments:
I won’t be stopping by. I loathe ESPN.com (and I’ve subbed for Neyer there, too, back in the day). Like ESPN itself, it’s become a naked delivery system for promotional tie-ins, plus occasional sports news. I remember the last time I opened the page with the pop-up blocker off. Never again.
Let’s face it — sports on TV, etc., is a spoonful of sugar that makes the commercial stuff go down. That’s OK by me. What’s not OK is when the spoonful is no match for the gallons of ESPN-related sewage it’s supposed to mask.
So don’t ask me to pay extra for the web-equivalent of a Chicago smile.