Comments on: More On The My NHL Ad Campaign http://offwing.com/2005/09/more-on-the-my-nhl-ad-campaign The personal blog of Eric McErlain Mon, 08 Feb 2010 17:22:10 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: RIWhaler http://offwing.com/2005/09/more-on-the-my-nhl-ad-campaign/comment-page-1#comment-10539 RIWhaler Thu, 29 Sep 2005 20:39:00 +0000 http://ericmcerlain.com/site/?p=16134#comment-10539 <p>Interesting point by James. It's obvious that the NHL is standing at the crossroads, and instead of plodding along and continuing on the straight path they've been travelling over the years, they've decided to take a drastic turn and put the pedal to the metal in the process. </p> <p>It seems like everyone and his ma believes the league should market itself better, but I'm waiting for someone to stand up and offer a remotely logical suggestion. For example, if anyone here has an idea of ways to market Ilya Kovalchuk in the United States, I'd love to sit down over drinks and listen.</p> <p>I agree with Tom Benjamin in the sense that I don't know what to expect from the NHL this season. How, exactly, do you market a product that may or may not be worthy of consumption? Most marketers know exactly what they're working with. They know what the strengths and weaknesses of their products are. What are the strengths of the NHL right now? Goals? Possibly, but probably not. Fights? Not anymore. Excitement? Haven't seen much of that lately.</p> <p>I'm not saying the league is in a fetal position when it comes to self-promotion, but I do think that, like every other aspect of the game, they're taking a shot in the dark.</p> Interesting point by James. It’s obvious that the NHL is standing at the crossroads, and instead of plodding along and continuing on the straight path they’ve been travelling over the years, they’ve decided to take a drastic turn and put the pedal to the metal in the process.

It seems like everyone and his ma believes the league should market itself better, but I’m waiting for someone to stand up and offer a remotely logical suggestion. For example, if anyone here has an idea of ways to market Ilya Kovalchuk in the United States, I’d love to sit down over drinks and listen.

I agree with Tom Benjamin in the sense that I don’t know what to expect from the NHL this season. How, exactly, do you market a product that may or may not be worthy of consumption? Most marketers know exactly what they’re working with. They know what the strengths and weaknesses of their products are. What are the strengths of the NHL right now? Goals? Possibly, but probably not. Fights? Not anymore. Excitement? Haven’t seen much of that lately.

I’m not saying the league is in a fetal position when it comes to self-promotion, but I do think that, like every other aspect of the game, they’re taking a shot in the dark.

]]> By: Matt Barr http://offwing.com/2005/09/more-on-the-my-nhl-ad-campaign/comment-page-1#comment-10538 Matt Barr Thu, 29 Sep 2005 20:23:00 +0000 http://ericmcerlain.com/site/?p=16134#comment-10538 <p>Mike Kizsla applauds?</p> Mike Kizsla applauds?

]]> By: James Mirtle http://offwing.com/2005/09/more-on-the-my-nhl-ad-campaign/comment-page-1#comment-10537 James Mirtle Thu, 29 Sep 2005 19:25:00 +0000 http://ericmcerlain.com/site/?p=16134#comment-10537 <p>Or market in such a way that isn't actually reflective of the product you're marketing. </p> <p>What they're trying to get people interested in isn't hockey. I'm not sure what it is.</p> Or market in such a way that isn’t actually reflective of the product you’re marketing.

What they’re trying to get people interested in isn’t hockey. I’m not sure what it is.

]]>