And speaking of that ad campaign, I'm completely down with James Mirtle's review:
Does anyone have the foggiest idea how this is supposed to sell the NHL?Watch the commercial, stare in awe at its absurdity and bury your head in your hands. That, unfortunately, is the only appropriate response to what is, unfortunately, a "five-part story" that will capture "hockey's intensity, drama and power."
The only thing this campaign is capturing is a significant chunk of the league's ad budget.
UPDATE: I missed this missive from Tom Benjamin. Like most of Tom's work, it's rather provocative.
