From Brandweek:
The NHL may be without an official CMO this season as Michael LaBroad, who this past February became the first person to hold that title with the league, will not return for the 2006-07 campaign.According to a league official familiar with the situation, LaBroad recently decided against relocating his family to New York from the Midwest. LaBroad had been living in a hotel since February while looking for a permanent residence.
LaBroad had reported to Ed Horne, president of NHL Enterprises, New York, who will now be the point person for the CMO duties. LaBroad had been responsible for marketing planning, advertising, promotions, creative services and fan development activities.
Whenever a senior executive like a CMO leaves a company after only six months, people can't be blamed for asking questions. Don't be fooled. An announcement like this is never good news.
