November 16th, 2006

More On The NHL-YouTube Agreement

Got hold of the Toronto Star's report on the NHL-YouTube deal, and couldn't help but let out a laugh when I read this line:

"It's pure PR," said Steve Safran, a Boston-based Internet consultant. "It's encouraging people to share clips from hockey games, which is something they really don't do right now."

If that's the case, then what have these people been doing?

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