John Moore, the man behind Brand Autopsy, asks a provocative question:
If the National Hockey League went out of business tomorrow, would any of us care?
Funny how questions like this get asked in the first 48 hours of the playoffs, when interest in the NHL season is at its highest. You'd think somebody was trolling for links or something.
I guess it all depends on your perspective. For instance, if Brand Autopsy went out of business tomorrow, would any of us care?
UPDATE: More link trolling: Celebrities care about hockey for some reason.



I’m not link trolling. Just curious to hear impassioned Hockey evangelists and detractors sound off with comments. I have no HSOs (hot sports opinions) about the NHL. Nor do I have HMOs (hot marketing opinions) about the NHL. But others do.
I’ll take you at your word, John. Then again, I’ve seen stuff like this before, usually in the form of the infamous, “Why I Hate Soccer” columns that magically appear on sports pages in the days and weeks before the World Cup.