For the first time in a long time, I came away from reading a piece of copy about the NHL's branding and advertising strategy where I actually felt good about what I might see next.
I'm talking about a Q&A that Brandweek conducted with John Collins, the NHL's Senior Vice President for Business and Media. Here's what he had to say about the league's new advertising campaign:
The players are at the core of everything we
Eric, thanks for covering this topic. It is very complex yet maddening as to how the NHL can’t market one of the best games in the world. The cookie-cutter approach does not work in the real world, so why should it work in the NHL? I’ve always thought that the NHL has 30 different markets, not a monolithic one.
Here in Columbus, we have a top-notch B-school (Fisher College) and you would think that our local NHL franchise would offer some internships in order to pick the brains of the brightest marketeers out there and learn about the demographic that they need to reach.
Please keep covering off-ice topics like this.