Here in Washington, we're always sensitive about how the league sends consistent subtle, but detectable, signals that it likes Sidney Crosby more than Alex Ovechkin. Yesterday, Nate Ewell from Caps PR pointed out in a tweet that the league's Xmas commercial for shop.nhl.com mentions Crosby by name in order to move product, but can't seem to do the same for a two-time NHL MVP.
Here's another real-world example from an article at NHL.com:

#2 overall? Wasn't that Evgeni Malkin?
Just to remind everyone, Ovechkin was #1 overall in the 2004 NHL Entry Draft. Pittsburgh chose Evgeni Malkin at #2. Thanks to @JapersRink for the heads up.


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